Leading Email Service Provider benefits by Offshoring
Testing Services

The client is a leading provider of integrated digital marketing solutions for the Global 2000 enterprises. They combine agency services with world-class campaign execution on a proprietary technology platform to deliver superior marketing results for clients. They create and execute campaigns across multiple media channels including personalized email, targeted websites, banner and other web advertisements, search engines, and direct mail.

Aiming to become a leader in the email marketing sphere and growing at a phenomenal rate through serving a diverse set of companies, our client’s persistence for maintaining quality of its customers’ campaign pages grew multifold. With increase in the client’s service offerings and customer base, the client decided to offshore certain activities in order to achieve better return on investment. This decision was intended for better cost savings, and quick turn around time of work done by using an offshore team working beyond the client’s working hours.

The client felt the need for better quality control of the campaign pages and associated landing pages to meet up with the increasing expectations of their valued customers. With a motive to improve the quality of release of these pages, the client identified the need for an offshore entity that would work as an extended team and handle all QA activities for specific projects. Their requirements were:

• To have an offshore QA & testing team offering manual and test automation services
• To achieve short turnarounds for all outsourced projects
• To have a complete regression solution
• To have a test Automation solution

The client selected Lister as their offshore testing partner and outsourced their QA for their campaign pages development service. Lister analyzed the requirements of the client and came up with the following test strategy:

• To set up a team with short-term and long-term outlook
• To set up a regression test suite
• To build custom tools/application to ease QA process and increase efficiency
• To set up a rigorous and efficient test process that ensured all QA activities were performed methodically
• To have multiple shifts which provide customer support for 18 hours a day

The test scope included functionality, usability, compatibility, integration, database and user interface testing for all the web pages developed.

Lister focused intensively on rolling out quality releases of the tested solutions. It provided complete web testing solutions, from requirement analysis to test reporting. Lister managed the testing process by choosing the best approach, assigning roles and responsibilities, planning and scheduling, mitigating risk, conducting review at each step and documenting all these in reports. Lister also developed custom testing solutions for each project and provided support till the project went live.

Benefits

Lister set a well defined process for QA which encompassed an end-to-end web testing solution along with a workflow monitoring system for the client. Continuous process improvements by the team ensured quick turn around time and efficiency in work flow mechanism, which enabled high quality and timely releases. Lister also took many initiatives beyond the scope of the project to support client on other internal requests. Working with a vision into future, Lister also established a good foundation for Test Automation with the streamlined manual testing process.

• Test Efficiency more than 95%
• No deadlines missed in last 2 years
• Shortest turn around time – 4 hours
• Increase in offshore QA team size from 3 to 12 within a year
• Same QA team working for 3 years

Having an offshore partner played a significant role in accelerating the growth rate for the client. The client benefited immensely from Lister’s offshore testing team which displayed commitment to work, ease of scalability during growing phases, knowledge retention with no attrition rates, continuous support by test consultants working in multiple shifts and streamlined process with effective checks. The client developed immense confidence in the work of the team and saved time and efforts by eliminating release testing on their end.