Lister Technologies’ Interactive Marketing Module delivers effective and affordable methods to build your websites popularity by leveraging search engine optimization, social networking and an engaging user experience design
This module provides the opportunity to drive traffic, distribute information, humanize your organization, create a dialogue with specific demographic groups, and deploy creative applications that engage users.
Search Engine Optimization for Organic Growth
For customers to find your online store, it first has to be found by search engines. Lister’s E-commerce sites are equipped with search-engine-friendly designs, including search engine optimized site code and XML sitemap, search engine friendly keywords for the title tags, meta tags and description fields, to help make this happen.
Social Networking Integration
Be where your customers are! This component integrates your online store with blogs, Twitter, LinkedIn, Facebook and other social networking tools. These in-built sharing features allow users to share content from your E-Commerce websites to social networks and allow users to interact with your site and with each other – building a good online dialogue about your offerings. It also helps provide real time updates for your website in real time with social content, social personalization to serve up content based on users profile information and previous behaviors. Go that extra mile and add Live Chat to connect the online customers with live agents at the right time to enable cross-channel customer service, cross-sell and up-sell.
Usability Engineering
With this component we enable you to fulfill your customer’s purchasing needs as quickly and effortlessly as possible. We engineer usability through a user-centered design approach that analyzes the entire ecommerce transaction from the customer’s perspective. It offers end-to-end user engineering solutions beginning with competitive benchmarking, and information architecture. We provide customized improvisations in different stages including Wireframe, Visual Design, Prototype and Usability Testing to help improve “Stickyness” of users. |
