Advanced Marketing Management

Lister Technologies’ Promotion Management & Analysis module enables you to leverage customer information gained through web interactions, preferences, and behaviors so you can develop an effective promotional strategy and create relevant, outbound marketing campaigns, including emails. This module also enables you to easily manage your own content independently, integrate multiple channels, analyze website statistics and measure campaign performance

The Campaign Management component enables E-commerce organizations to control and manage the e-marketing campaign process including design, execution, coordination, optimization and monitoring. You can create targeted, personalized web and email marketing campaigns and monitor profitability. This component offers comprehensive campaign management including segmentation and determination of the target audience, design of campaign content, and monitoring campaign efficacy & analytics.

The Content Management System provides E-commerce organizations with flexible and efficient web content management solutions. With this component, we deliver reusable custom components, manage digital assets and business processes.

E-commerce companies can leverage this component to measure concrete details on how many people visited their site, how many of those visitors were unique, how they came to the site (i.e., if they followed a link to get to the site or came there directly), what keywords they searched with on the site's search engine, how long they stayed on a given page or on the entire site, what links they clicked on and when they left the site. With this information, we can determine which areas of the site are popular and which areas of the site do not get traffic and can then use this data to streamline a site to create a better user experience. Information will be delivered as executive dashboards or in a form suitable for ad-hoc analysis.

• Order fulfillment
• M-Commerce
• Handheld integration